The HYMAG Hoodie Project tracks coverage of the garment in popular and underground press over the past 30 years. HYMAG is ‘the world’s largest magazine collection’ (Guinness certified) and in 2020 will be embarking upon a mass digisation initiative which will make it accessible online. The HYMAG Hoodie Project is an example of the richness of HYMAG’s untapped data.
This website is an extension of the magazines on loan toexhibition currently on display at the . Curated by British writer and curator , this new exhibition asks: ‘Who has the right to wear a hoodie without challenge?”
The Hoodie exhibition runs from 1st December 2019 to 12th April 2020 at Het Nieuwe Instituut.